From: “Scholar Support”
Subject: Meta data help
Thanks for your email regarding Google Scholar. In order to improve coverage and citation accuracy for your content in Google Scholar, we recommend that you provide us with article-level metadata for your publication(s). The easiest way to do so is by embedding “metatags” of your bibliographic information within your website’s HTML pages. Once the tags are in place, our crawlers can re-crawl this data and add it to the Scholar index.